Number One Payment System

On 12 April 2017, MARC global research agency published a study on the most popular payment solutions among Russian online stores. Yandex.Checkout was rated first among payment aggregators.

MARC studied the market of payment aggregators in Russia and saw how online stores preferences have changed over the year. The company analyzed 116 thousand websites, which sell various goods and services.

Russian websites use the services of about 100 payment aggregators and gateways. The most popular payment aggregator of 2016 is Yandex.Checkout: it is used by almost 30% of websites. Second most popular payment aggregator is Robokassa: at the end of the last year, more than 10% of websites used it to receive payments. About 4.6% of websites work with Payeer, 4.2% with UnitPay, about 4% use Wallet One and Interkassa, 3% use PayAnyWay, 2% use RBC Money, PayMaster and Platron. About 11% of websites work with other aggregators, including PayU, Uniteller, PayOnline, Assist, IntellectMoney and ECommPay. Each of these aggregators accounts for 0-2% of websites. Usually websites use them as the main provider of payment solutions or in addition to their main one.

Top 10 payment aggregators in Russia: 2017
According to the number of websites connected to them

Aggregator/period End of 2016,
percentage of websites
End of 2015,
percentage of websites
Yandex.Checkout 29,6 23,9
Robokassa 10,3 19,6
Payeer 4,6 4,5
UnitPay 4,2 4,2
WalletOne 3,6 2,4
Interkassa 3,6 5,2
PayAnyWay 2,9 2,0
RBC Money 2,2 2,6
PayMaster 1,9 1,3
Platron 1,8 1,5
Number of websites using
online payment solutions, thousands
116 88

The study was conducted in January and February of 2017 by comparing indexes for the fourth quarters of 2015 and 2016 of Russian websites that accept online payments. The machine learning methods were used for this selection.

* Payment aggregator is a service that allows websites to accept payments in various ways: from cards and e-wallets, via online banking, mobile commerce and so on. The aggregators provide services to different kinds and volumes of business. Some aggregators also work as payment gateways.

** Payment gateway is a service that allows websites to receive payments only from bank cards. Gateways are popular with medium-sized and large enterprises that only use acquiring directly from a bank and do not need any other payment methods.

About MARC

Market Adjustment Research Center (MARC) is an international full-service research company. The Research Center focuses on Financial, FMCG, Automotive, Telecommunication, Social Media, and Electronics markets. MARC has delivered growth and business building results for many Russian and international clients, such as Sberbank, Megafon, Coca-Cola, Land Rover and others. MARC has offices in USA and Russia. MARC is a proud member of the Marketing Research Association (MRA) and the Marketing Research and Intelligence Association.